Privacy policy

Privacy policy

Notes on the use of cookies and the evaluation of usage data and the use of analysis tools



We use cookies and similar software tools such as HTML5 Storage or Local Shared Objects (collectively, "cookies") to recognize your interests and particularly popular areas of our Web sites and to use this information to improve the design of our Web sites and make them more user-friendly. For the same purposes, we use Google Analytics, an analytics tool that may also use cookies.



1. functions and use of cookies

a. Cookies are small files that are placed on your desktop, notebook or mobile device by a website you visit. This allows us to determine, for example, whether there has been a connection between your device and our websites, or which language or other settings you prefer. Cookies may also contain personal information.


b. If you use our websites, you consent to the use of cookies.


You can also visit our websites without consenting to the use of cookies. This means that you can refuse to use cookies and delete them at any time by making the appropriate settings on your device. This is done as follows:


1. Most browsers are preset to automatically accept cookies. You can change this default setting by activating the *do not accept cookies* setting in your browser.

2. You can delete existing cookies at any time. You can find out how this works in detail in the instructions of your browser or device manufacturer.

3. Information on deactivating Local Shared Objects can be found under the following link:

4. As with the use of cookies, their rejection or deletion is also linked to the device used and also to the browser used in each case. You must, therefore, reject or delete the cookies separately for each of your devices and, if several browsers are used, for each browser as well.

c. If you decide not to use cookies, it is possible that not all functions of our web pages or individual functions are available to you only in a limited way. 

d. We classify cookies into the following categories:


Unconditionally Required Cookies (Type 1)

These cookies are absolutely necessary for the functions of the web pages. Without these cookies we would not be able to offer you services such as the vehicle configurator.

Function cookies (type 2)

These cookies facilitate the operation and improve the functions of the web pages. For example, we store your language settings in function cookies.

iii.Performance Cookies (Type 3)

These cookies collect information about how you use our websites. This enables us to identify which parts of our Internet offering are particularly popular and to improve our offering for you in this way. Please also read the section "Evaluation of usage data".

iv.Third Party Cookies (Type 4)

These cookies are used by third parties, e.g. social networks such as Facebook, Twitter and Google+, whose content you can integrate via the "social plug-ins" offered on our websites. More information about the use and function of the social plug-ins at the bottom of this page


We use the following cookies on our website (



COOKIE NAME                    DESCRIPTION                   COOKIE TYPE


not defined                             not defined                           unknown

not defined                             not defined                           unknown

not defined                             not defined                           unknown



2. evaluation of usage data; use of analysis tools

a. We would like to tailor the content of our websites as precisely as possible to your interests and in this way improve our services for you. We use the following analysis tool(s) to identify user preferences and particularly popular areas of the websites: Google Analytics.



b. When using these analysis tools, data can be transferred to servers located in the USA and processed there. Please note the following: From the point of view of the European Union, there is no "adequate level of protection" for the processing of personal data in the USA that corresponds to EU standards. However, this level of protection can be replaced for individual companies by certification according to the so-called "EU-U.S. Privacy Shield".


c. If you do not want us to collect and evaluate information about your visit to our websites using the analysis tools mentioned above, you can object to this at any time for the future ("opt-out").

We implement your objection by setting an opt-out cookie in your browser. This cookie only serves to assign your objection. Please note that for technical reasons, an opt-out cookie only works in the browser in which it was set. If you delete the cookies or use a different browser or terminal, please opt out again.



d. Below you will find information on the providers of the analysis tools we use and the respective opt-out options:

Google Inc. ("Google")

Google is certified according to the EU-U.S. Privacy Shield.

You can prevent the transmission of your data and its collection and processing by Google. Google will inform you about this via the following link:





Responsible in the sense of the data protection basic regulation ("DSGVO") is: Bella Bici Bike & Vespa Rental ("We")

Via Don Gnocchi 41b

37016 Garda (VR)





Data Protection Officer: Bella Bici Bike & Vespa Rental

Corporate Data Protection Officer

KER 6001

37016 Garda (VR)






3. usage-based information (targeting and retargeting)


To be able to tailor our online marketing (e.g. banner advertising) on the websites of our retargeting partners (Flashtalking, Google Adwords, Google Doubleclick and Vivaki) more specifically to your needs and interests, we use so-called retargeting technologies. Cookies are used to store your interest in our products and services. These cookies are read out and used when you visit other websites that cooperate with our retargeting partners in order to inform you as much as possible about your interests. This is done anonymously, i.e. you cannot be identified via retargeting. If you do not want Bella Bici and its retargeting partners to collect, store and analyse information about your visit and to tailor banner advertising to your interests, you can object to this at any time in the future (opt-out). To technically implement this objection, an opt-out cookie is set in your browser. This cookie serves exclusively to assign your objection. Please note that for technical reasons, an opt-out cookie can only be used for the browser from which it was set. If you delete the cookies or use a different browser or device, please opt out again. You can manage and disable the use of cookies by third parties on the following website:



4. safety


We use technical and organisational security measures in order to protect your data administered by us against manipulation, loss, destruction and against access by unauthorised persons. We continuously improve our security measures in line with technological developments.




5. legal basis of the processing



a. Insofar as you have given us your consent for the processing of your personal data, this was the legal basis for the processing (Art. 6 Para. 1 Letter a DSGVO).

b. Art. 6 para. 1 letter b DSGVO is the legal basis for processing personal data for the purposes of initiating or fulfilling a contract with you.

c. Insofar as the processing of your personal data is necessary for the fulfilment of our legal obligations (e.g. for the storage of data), we are obligated to disclose your personal data in accordance with Art. 6 Para. 1 Letter b) DSGVO. c). c DSGVO.

d. In addition, we process personal data for the purposes of safeguarding our legitimate interests and the legitimate interests of third parties pursuant to Art. 6 Para. 1 Letter f DSGVO. Maintaining the functionality of our IT systems, but also the marketing of our own and third-party products and services and the legally required documentation of business contacts are such legitimate interests. Within the framework of the respective necessary weighing of interests, we take into account in particular the type of personal data, the purpose of processing, the processing circumstances and your interest in the confidentiality of your personal data.




6. deletion of your personal data



We only store your IP address and the name of your Internet service provider for security reasons. We also delete your personal data as soon as the purpose for which we have collected and processed the data no longer applies. Beyond this time storage takes place only, as far as this is necessary according to the laws, regulations or other legal regulations, to which we are subject, in the European Union or after legal regulations in third countries, if in each case an appropriate data security level is given there. If deletion is not possible in individual cases, the corresponding personal data will be marked with the aim of restricting their future processing.



7. rights of data subjects



a. As a data subject, you have the right to information (Art. 15 DSGVO), rectification (Art. 16 DSGVO), deletion (Art. 17 DSGVO), limitation of processing (Art. 18 DSGVO) and transferability (Art. 20 DSGVO).

b. If you have consented to the processing of your personal data by us, you have the right to revoke your consent at any time. The lawfulness of the processing of your personal data up to revocation is not affected by the revocation. Further processing of this data on the basis of a different legal basis, for example, to fulfill legal obligations (see section "Legal basis for processing"), shall also remain unaffected.

c. Right of objection

You have the right, for reasons arising from your particular situation, to object at any time to the processing of your personal data on the basis of Art. 6 para. 1 e) DSGVO (data processing in the public interest) or Art. 6 para. 1 f) DSGVO (data processing on the basis of a weighing of interests). If you file an objection, we will only process your personal data if we can prove compelling legitimate reasons that outweigh your interests, rights and freedoms, or if the processing serves the assertion, exercise or defense of legal claims.

d. We ask you to address your claims or declarations as far as possible to the following contact address:

 e. If you are of the opinion that the processing of your personal data violates statutory provisions, you have the right to lodge a complaint with a competent data protection supervisory authority (Art. 77 DSGVO).



8th Newsletter



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